For this project Hewlett Packard came to us for white label support.

Objective: To create a campaign for their new HP Premium range, in particular the rose gold and matt black laptops, to the Millennial Generation, young professionals aged 21 - 30.

Our Concept: Brands need to be relatable in order for customers to connect with them. In the age of Instagram and the inquisitive mind of the millennial, we created a campaign that was based around ‘A Day In The Life Of’, a relatable story with concepts developed around situations they would find themselves in : Working from home, Brunch meetings, Pre after work drinks.

Results: A campaign that was intended for UK PR purposes only but was extended into the European market due to its popularity in house.

Camden Market Re-branding Campaign

Objective: To create a London-centric aesthetic showcasing the London makers’ products made within the market.

Our concept: We wanted to create a campaign that embodied the eclecticism of Camden within the diverse city that is London. Using Camden based models and artists, styled within the designer-makers of Camden Market, we chose eye-catching locations within the market that demonstrated the multifaceted face of Camden Town.

Results: Website saw uplift on engagement 150% in month with re-brand ( vs. standard banner refresh).

Adexe London Watches A/W Collection Campaign

Objective: To create a London themed campaign for their AW Watch Collection targeted towards Gen Z based in East Asia.

Our Concept: People love to be a part of something - a collective, a movement, a tribe. Based on previous customer data, we created ‘The London Tribes’ that focussed on its hand-crafted designs & London roots with iconic locations at its core. At this time on the website, customers were able to take a quiz that would take them to their appropriate tribe depending on their, fashion tastes & general interests.

Results: Revenue tripled compared to their previous S/S Campaign & Instagram became its number one source of revenue compared to previous months (where it was at no.5).